/* ============================================================
   IMK MARKETING – Design System
   Farben übernommen von imkmarketing.de
   ============================================================ */
:root{
  --navy:#0B2545;     /* Buttons / dunkle Akzente */
  --blue:#4A7BC8;     /* Akzent-Blau (Logo) */
  --ink:#111111;      /* Haupttext */
  --dark:#1a1a1a;     /* dunkle Sektionen */
  --darker:#111111;
  --gray:#9AA4B2;     /* Text auf dunkel */
  --line:#e7e9ee;     /* Trennlinien */
  --soft:#f3f4f6;     /* helle Boxen */
  --red:#dc3c3c;      /* Dringlichkeit (sparsam) */
  --bg:#ffffff;
  --maxw:1080px;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:"Inter",system-ui,-apple-system,Segoe UI,sans-serif;
  color:var(--ink);
  background:var(--bg);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

/* ---------- Typo ---------- */
h1,h2,h3,.display{
  font-family:"Barlow Condensed","Arial Narrow",sans-serif;
  font-weight:900;
  text-transform:uppercase;
  line-height:.92;
  letter-spacing:-.01em;
}
h1,.h1{font-size:clamp(44px,8vw,104px)}
h2,.h2{font-size:clamp(34px,5.5vw,76px)}
h3,.h3{font-size:clamp(24px,3vw,38px)}
.lead{font-size:clamp(18px,2.1vw,23px);color:#444;max-width:680px}
.eyebrow{font-family:"Inter",sans-serif;text-transform:uppercase;letter-spacing:.18em;
  font-weight:700;font-size:13px;color:var(--blue)}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}

/* ---------- Layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.section{padding:90px 0}
.section.tight{padding:64px 0}
.bg-dark{background:var(--dark);color:#fff}
.bg-dark h1,.bg-dark h2,.bg-dark h3{color:#fff}
.bg-dark .lead{color:var(--gray)}
.bg-soft{background:var(--soft)}
.divider{height:1px;background:var(--line)}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.5em;
  background:var(--navy);color:#fff;font-weight:700;
  font-size:16px;padding:16px 30px;border-radius:100px;
  border:none;cursor:pointer;transition:transform .15s ease,background .2s ease;
  font-family:"Inter",sans-serif;
}
.btn:hover{background:#0e2f59;transform:translateY(-2px)}
.btn-blue{background:var(--blue)}
.btn-blue:hover{background:#3f6cb4}
.btn-lg{font-size:18px;padding:19px 38px}
.btn-ghost{background:transparent;border:2px solid #fff;color:#fff}
.btn-ghost:hover{background:#fff;color:var(--ink)}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);
  backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{display:inline-flex;align-items:center;line-height:0}
.logo img{height:40px;width:auto;display:block}
.nav-phone{font-weight:700;font-size:15px}
.header-cta{font-size:14px;padding:11px 20px}
.nav-links{display:flex;gap:20px;align-items:center;flex-wrap:wrap}
.nav-links a{font-weight:600;font-size:15px;color:#333}
.nav-links a:hover{color:var(--blue)}


/* ---------- Hero ---------- */
.hero{background:var(--darker);color:#fff;text-align:center;padding:110px 0 120px}
.hero .eyebrow{color:var(--blue)}
.hero h1{margin:18px 0 22px;color:#fff}
.hero .lead{color:var(--gray);margin:0 auto 36px}
.hero-form{display:flex;gap:10px;max-width:520px;margin:0 auto;flex-wrap:wrap;justify-content:center}
.hero-form input{flex:1;min-width:240px;border:none;border-radius:100px;padding:16px 22px;font-size:15px}
.star{color:#f5b301;letter-spacing:2px;font-size:18px}
.muted{color:var(--gray);font-size:14px;margin-top:14px}

/* ---------- Stats ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;text-align:center}
.stats .num{font-family:"Barlow Condensed",sans-serif;font-weight:900;font-size:clamp(40px,5vw,64px);color:var(--blue);line-height:1}
.stats .lbl{font-size:14px;color:#555;margin-top:6px}
@media(max-width:700px){.stats{grid-template-columns:repeat(2,1fr);gap:30px}}

/* ---------- Grid cards ---------- */
.grid{display:grid;gap:22px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
@media(max-width:820px){.grid-2,.grid-3{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:32px}
.card.dark{background:#222;border-color:#333;color:#fff}
.card h3{font-size:26px;margin-bottom:12px}
.card p{color:#555}
.card.dark p{color:var(--gray)}
.card .tag{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.12em;
  text-transform:uppercase;color:var(--blue);margin-bottom:14px}

/* ---------- Long-form (advertorial) ---------- */
.prose{max-width:720px;margin:0 auto}
.prose p{margin:0 0 20px;font-size:18px;color:#2c2c2c}
.prose h2{margin:46px 0 18px}
.prose h3{margin:36px 0 12px}
.prose strong{color:#000}
.prose .big{font-size:22px;font-weight:700;color:#000}
.kicker{font-weight:800;text-transform:uppercase;letter-spacing:.04em;color:var(--red);font-size:14px}

/* Schritt-Marker: fett, kräftige Akzentfarbe */
.step{display:inline-block;font-family:"Barlow Condensed","Arial Narrow",sans-serif;font-weight:900;
  text-transform:uppercase;color:var(--blue);font-size:clamp(20px,2.3vw,28px);letter-spacing:.02em;
  line-height:1.05;margin:0 0 10px}
.step-inline{color:var(--blue)}
.step-num{display:inline-flex;align-items:center;justify-content:center;width:48px;height:48px;
  border-radius:12px;background:var(--blue);color:#fff;font-family:"Barlow Condensed",sans-serif;
  font-weight:900;font-size:26px;margin-bottom:14px}

/* ---------- Checklist ---------- */
.checks{max-width:720px;margin:0 auto;list-style:none}
.checks li{position:relative;padding:12px 0 12px 38px;border-bottom:1px solid var(--line);font-size:17px}
.checks li:before{content:"✓";position:absolute;left:0;top:11px;color:#fff;background:var(--blue);
  width:24px;height:24px;border-radius:50%;display:grid;place-items:center;font-size:13px;font-weight:700}

/* ---------- Testimonials ---------- */
.quote{background:#fff;border:1px solid var(--line);border-radius:16px;padding:30px}
.quote .stars{color:#f5b301;letter-spacing:2px;margin-bottom:12px}
.quote p{font-size:17px;color:#222;margin-bottom:18px}
.quote .who{font-weight:700;font-size:15px}
.quote .role{color:#777;font-size:13px}

/* ---------- CTA band ---------- */
.cta-band{background:var(--darker);color:#fff;text-align:center;padding:90px 0}
.cta-band h2{color:#fff;margin-bottom:26px}

/* ---------- FAQ Accordion (King-Kong-Stil) ---------- */
.faq-h{text-align:center;margin-bottom:46px}
.faq-item{background:var(--soft);border-radius:10px;margin-bottom:14px;overflow:hidden}
.faq-q{width:100%;background:none;border:none;cursor:pointer;display:flex;align-items:center;
  justify-content:space-between;gap:20px;padding:24px 30px;text-align:left;
  font-family:"Inter",sans-serif;font-weight:700;font-size:clamp(17px,2vw,21px);color:#111}
.faq-chev{flex:0 0 auto;width:13px;height:13px;border-right:3px solid #111;border-bottom:3px solid #111;
  transform:rotate(45deg);transition:transform .25s ease;margin-top:-5px}
.faq-item.open .faq-chev{transform:rotate(-135deg);margin-top:4px}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease}
.faq-a p{padding:0 30px 26px;color:#444;font-size:16px;line-height:1.65}
@media(max-width:600px){.faq-q{padding:20px 22px}.faq-a p{padding:0 22px 22px}}

/* ---------- Form ---------- */
.form-card{max-width:560px;margin:0 auto;background:#fff;border:1px solid var(--line);
  border-radius:18px;padding:36px}
.bg-dark .form-card{background:#222;border-color:#333}
.field{margin-bottom:16px}
.field label{display:block;font-weight:600;font-size:14px;margin-bottom:6px}
.bg-dark .field label{color:#cfd6e2}
.field input,.field textarea,.field select{width:100%;border:1px solid #d4d8e0;border-radius:10px;
  padding:14px 16px;font-size:15px;font-family:inherit}
.field textarea{min-height:96px;resize:vertical}

/* ---------- Footer ---------- */
.site-footer{background:#000;color:#cfd3da;padding:90px 0 30px;font-size:14px}
.site-footer .top{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:30px}
.site-footer h4{color:#fff;font-family:"Inter",sans-serif;font-weight:700;font-size:13px;
  text-transform:uppercase;letter-spacing:.12em;margin-bottom:14px}
.site-footer a{color:#9aa4b2;display:block;padding:4px 0}
.site-footer a:hover{color:#fff}
.site-footer .brand{font-family:"Barlow Condensed",sans-serif;font-weight:900;font-size:26px;
  text-transform:uppercase;color:#fff;margin-bottom:12px}
.site-footer .brand span{color:var(--blue)}
.site-footer .desc{max-width:300px;color:#9aa4b2;margin-bottom:14px}
.site-footer .legal{border-top:1px solid #222;margin-top:40px;padding-top:22px;
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;color:#777}
.site-footer .legal a{display:inline;color:#9aa4b2;margin-left:18px}
@media(max-width:820px){.site-footer .top{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.site-footer .top{grid-template-columns:1fr}}

/* Footer v2 (wie imkmarketing.de) */
.site-footer .foot-top{display:grid;grid-template-columns:1.7fr 1fr 1.3fr .9fr;gap:34px}
@media(max-width:820px){.site-footer .foot-top{grid-template-columns:1fr 1fr;gap:26px}}
@media(max-width:520px){.site-footer .foot-top{grid-template-columns:1fr}}
.foot-contact{margin-top:16px;line-height:1.9;color:#cfd3da}
.foot-contact strong{color:#fff}
.socials{display:flex;gap:10px;margin-top:18px}
.socials a{width:38px;height:38px;border-radius:50%;background:#1c1c1c;display:flex;align-items:center;justify-content:center;padding:0}
.socials a:hover{background:#2a2a2a}
.socials img{width:16px;height:16px}
.socials svg{width:16px;height:16px;display:block}
.foot-newsletter{background:#0d1420;border-radius:14px;padding:34px 40px;margin:44px 0 4px;
  display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}
.foot-newsletter h3{color:#fff;font-family:"Barlow Condensed",sans-serif;font-weight:900;
  text-transform:uppercase;font-size:30px;margin:0 0 6px;letter-spacing:.01em}
.foot-newsletter p{color:#9aa4b2;max-width:430px;margin:0;font-size:15px}
.nl-form{display:flex;align-items:center;background:#e9e9e9;border-radius:100px;padding:6px;
  flex:1;min-width:300px;max-width:560px}
.nl-form input{flex:1;border:none;background:none;padding:13px 20px;font-size:15px;color:#111}
.nl-form input:focus{outline:none}
.nl-form .btn{white-space:nowrap}
@media(max-width:700px){.foot-newsletter{flex-direction:column;align-items:stretch}.nl-form{max-width:none}}

/* spacing helpers */
.mt-s{margin-top:14px}.mt-m{margin-top:28px}.mt-l{margin-top:44px}
.mb-m{margin-bottom:28px}

/* ---------- Bilder ---------- */
/* Hero mit Hintergrundbild */
.hero{position:relative;overflow:hidden}
.hero>.wrap{position:relative;z-index:2}
.hero-media{position:absolute;inset:0;z-index:0;background-size:cover;background-position:center;opacity:.32}
.hero::after{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(17,17,17,.55),rgba(17,17,17,.78))}

/* "Bekannt aus"-Streifen */
.featured{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:34px;
  padding:6px 0;opacity:.75}
.featured span{font-family:"Barlow Condensed",sans-serif;font-weight:900;text-transform:uppercase;
  font-size:22px;letter-spacing:.04em;color:#9aa4b2}
.featured-label{text-align:center;font-size:12px;letter-spacing:.18em;text-transform:uppercase;
  color:#9aa4b2;margin-bottom:16px;font-weight:700}

/* Bild oben in Card */
.card{overflow:hidden}
.card-img{height:190px;margin:-32px -32px 24px;background-size:cover;background-position:center}
@media(max-width:600px){.card-img{margin:-32px -32px 20px;height:160px}}

/* Großes Splitbild (Text + Bild nebeneinander) */
.split{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}
.split .img{border-radius:18px;min-height:360px;background-size:cover;background-position:center}
@media(max-width:820px){.split{grid-template-columns:1fr;gap:30px}.split .img{min-height:240px}}

/* Avatare in Testimonials */
.who-row{display:flex;align-items:center;gap:12px}
.avatar{width:50px;height:50px;border-radius:50%;object-fit:cover;flex:0 0 auto}

/* Garantie-Badge (King-Kong-Stil) */
.guarantee{display:inline-flex;flex-direction:column;align-items:center;justify-content:center;
  width:210px;height:210px;border-radius:50%;background:var(--blue);color:#fff;text-align:center;
  padding:24px;border:6px solid rgba(255,255,255,.25)}
.guarantee .g-top{font-size:13px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;opacity:.9}
.guarantee .g-big{font-family:"Barlow Condensed",sans-serif;font-weight:900;text-transform:uppercase;
  font-size:30px;line-height:.95;margin:6px 0}
.guarantee .g-sub{font-size:12px;opacity:.9}

/* Report-Mockup */
.report-shot{border-radius:16px;box-shadow:0 30px 60px rgba(0,0,0,.35);max-width:420px;margin:0 auto;width:100%}

/* ---------- Garantie-Banner (wie imkmarketing.de) ---------- */
.gbanner{background:#fff;text-align:center;padding:96px 0}
.gbanner .g-pre{font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:var(--red);font-size:15px;margin-bottom:18px}
.gbanner h2{font-size:clamp(38px,7vw,94px);margin:0;color:#000}
.gbanner .g-free{color:var(--blue)}
.gbanner .g-body{max-width:640px;margin:26px auto 0;color:#444;font-size:18px}
.gbanner .scarcity{color:var(--red);font-weight:700;margin-top:18px}
.gbanner.dark{background:var(--darker)}
.gbanner.dark h2{color:#fff}
.gbanner.dark .g-body{color:var(--gray)}

/* ---------- Founder + Foto-Slots ---------- */
.founder{display:grid;grid-template-columns:380px 1fr;gap:50px;align-items:center}
@media(max-width:760px){.founder{grid-template-columns:1fr;gap:26px}.founder .photo-slot{max-width:340px;margin:0 auto;width:100%}}

/* Sichtbarer Foto-Slot: zeigt echtes Bild, sonst klar gekennzeichneter Platzhalter */
.photo-slot{position:relative;aspect-ratio:3/4;border-radius:18px;overflow:hidden;
  background:#eaeef5;border:2px dashed #c0cad9;display:flex;align-items:center;justify-content:center}
.photo-slot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.photo-slot .ph-label{color:#6b7686;font-size:14px;line-height:1.5;text-align:center;padding:18px;font-weight:600}
.photo-slot .ph-label small{display:block;font-weight:400;color:#94a0b3;margin-top:4px;font-size:12px}
.photo-slot.has-img{border:none;background:#222}
.photo-slot.has-img .ph-label{display:none}
.photo-wide{aspect-ratio:4/3}
.photo-square{aspect-ratio:1/1}

/* ---------- Vergleichslisten (Stillstand vs Hyper Growth) ---------- */
.vlist,.xlist{list-style:none;margin:0}
.vlist li,.xlist li{position:relative;padding:11px 0 11px 36px;border-bottom:1px solid var(--line);font-size:16px;line-height:1.5}
.vlist li:last-child,.xlist li:last-child{border-bottom:none}
.vlist li:before{content:"✓";position:absolute;left:0;top:11px;color:#fff;background:var(--blue);width:23px;height:23px;border-radius:50%;display:grid;place-items:center;font-size:12px;font-weight:700}
.xlist li:before{content:"✕";position:absolute;left:0;top:11px;color:#fff;background:var(--red);width:23px;height:23px;border-radius:50%;display:grid;place-items:center;font-size:12px;font-weight:700}
.card.dark .vlist li,.card.dark .xlist li{border-color:#333;color:#e7e9ee}

/* ---------- Sales-Letter (Schriftgröße wie imkmarketing.de = 32px) ---------- */
.letter{max-width:900px}
.letter p{font-size:clamp(22px,2.6vw,32px);line-height:1.5;color:#1a1a1a;margin:0 0 26px}
.letter .big{font-size:clamp(24px,2.8vw,32px);font-weight:700;color:#000}
.letter p.muted{font-size:18px;line-height:1.5;color:#888}
@media(max-width:600px){.letter p{font-size:21px;line-height:1.45;margin-bottom:20px}}

/* ---------- Leistungsseiten: großer Fließtext wie imkmarketing.de (~26px) ---------- */
body.lp-large .prose{max-width:820px}
body.lp-large .prose p{font-size:clamp(19px,2.3vw,26px);line-height:1.62;margin:0 0 24px}
body.lp-large .prose .big{font-size:clamp(22px,2.7vw,30px);font-weight:700}
body.lp-large .prose li{font-size:clamp(17px,1.9vw,21px)}
@media(max-width:600px){body.lp-large .prose p{font-size:19px;line-height:1.55}}

/* ---------- Garantie-Banner: eskalierende Riesen-Zeilen (wie imkmarketing.de) ---------- */
.gbanner .g-lines{display:flex;flex-direction:column;align-items:center;line-height:.88;margin:0 0 4px}
.gbanner .gl{font-family:"Barlow Condensed","Arial Narrow",sans-serif;font-weight:900;
  text-transform:uppercase;color:#000;letter-spacing:-.01em}
.gbanner .gl1{font-size:clamp(32px,6vw,72px)}
.gbanner .gl2{font-size:clamp(44px,9vw,114px)}
.gbanner .gl3{font-size:clamp(52px,11vw,136px)}
.gbanner .gl4{font-size:clamp(20px,2.6vw,32px);color:var(--blue);margin-top:10px}

/* ---------- Calendly ---------- */
.calendly-embed{min-width:320px;height:700px;border:1px solid var(--line);border-radius:16px;overflow:hidden;background:#fff}
@media(max-width:600px){.calendly-embed{height:780px}}

/* ===== KingKong-Verstärker: Datum, CTA-Sterne, TL;DR, P.S. ===== */
.updated{max-width:880px;margin:0 auto;padding:26px 24px 0;color:#8a93a3;font-size:13px;letter-spacing:.08em;text-transform:uppercase;font-weight:700}
.cta-stars{margin:14px 0 0;color:#f5b301;letter-spacing:3px;font-size:18px;line-height:1.2}
.cta-stars span{display:block;letter-spacing:.03em;font-size:13px;font-weight:600;margin-top:5px;color:#555}
.hero .cta-stars span,.cta-band .cta-stars span{color:#dfe6f5}
.tldr{max-width:880px;margin:0 auto;background:#fff;border:1px solid var(--line);border-left:5px solid var(--blue);border-radius:14px;padding:30px 32px}
.tldr .kicker{margin-bottom:10px}
.tldr p{color:#444;margin:0}
.ps{max-width:880px;margin:24px auto 0;color:#444;font-size:17px}
.ps strong{color:var(--ink)}
@media(max-width:600px){.tldr{padding:24px 22px}}


/* ===== Hamburger-Header (KingKong-Stil) ===== */
.site-header{z-index:100}
body.nav-open .site-header{z-index:140}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:70px}
.nav-toggle{display:flex;flex-direction:column;justify-content:center;gap:5px;width:46px;height:46px;padding:11px;background:none;border:none;cursor:pointer;position:relative;z-index:150}
.nav-toggle span{display:block;height:2px;width:100%;background:var(--ink,#111);border-radius:2px;transition:transform .3s,opacity .2s,background .2s}
body.nav-open .nav-toggle span{background:#fff}
body.nav-open .nav-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg)}
body.nav-open .nav-toggle span:nth-child(2){opacity:0}
body.nav-open .nav-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.nav-menu{position:fixed;top:0;right:0;height:100vh;width:min(400px,86vw);background:var(--navy,#0B2545);display:flex;flex-direction:column;gap:2px;padding:104px 36px 40px;transform:translateX(105%);transition:transform .34s cubic-bezier(.4,0,.2,1);z-index:130;box-shadow:-24px 0 70px rgba(0,0,0,.35);overflow-y:auto}
body.nav-open .nav-menu{transform:translateX(0)}
.nav-menu a{color:#fff;font-family:"Barlow Condensed",sans-serif;font-weight:700;text-transform:uppercase;font-size:23px;letter-spacing:.02em;padding:13px 0;border-bottom:1px solid rgba(255,255,255,.12);text-decoration:none;transition:color .2s}
.nav-menu a:hover{color:var(--blue,#4A7BC8)}
.nav-menu a.nav-cta{margin-top:22px;border-bottom:none;text-align:center;background:var(--blue,#4A7BC8);color:#fff;border-radius:100px;font-family:"Inter",sans-serif;font-weight:700;text-transform:none;font-size:16px;padding:15px 22px}
.nav-menu a.nav-cta:hover{color:#fff;filter:brightness(1.08)}
.nav-overlay{position:fixed;inset:0;background:rgba(11,20,32,.55);z-index:120;opacity:0;visibility:hidden;transition:opacity .3s,visibility .3s}
body.nav-open .nav-overlay{opacity:1;visibility:visible}
@media(max-width:600px){.nav-menu{width:100vw}.nav-menu a{font-size:21px}}